The Empty Whitecoat

The OMC Group becomes Strategyn UK

A quick post to tell you about an exciting development at The OMC Group.

As of today (March 22nd 2007), for all Outcome-Driven Innovation projects, The OMC Group will be trading as Strategyn UK. We are the exclusive provider of this highly successful method to our UK and Ireland clients.

For more information on Strategyn, visit our Strategyn global website or watch this short video about how we are achieving the goal of predictability in innovation.

The OMC Group will still exist as a consultancy specialising in marketing and experience innovation and organisational capability development. Increasingly though, we are rolling in the ODI method to connect with the rest of our services. I now have the challenge of running two separate brands so it is going to be a lot of fun!

Warm Regards

Chris

The new OMC Group brochure ..

is now available here....

Here is an excerpt...

Managers are under tremendous pressure to create value for their customers as profit margins shrink and competition intensifies. Yet the most common responses to these pressures (price cuts, outsourcing, cost reduction, process reengineering, CRM technology, increased marketing investment and so on), whilst critically important, cannot solve the problems of margin pressure alone.

At the same time, major discontinuities in the competitive landscape brought about by rapidly converging advanced technologies, a changing and empowered consumer and an increasingly networked society are calling into question our basic conceptions of customer value and the processes that lead to its creation. Managers are discovering that neither value nor innovation can be successfully generated through a company-centric, product and service orientation alone.

Today, new perspectives are urgently required to meet both the potential and need for sustainable customer innovation and profitable customer value creation.

Download .pdf brochure here

ValuePATCH

I've been busy today in Cranfield Library writing a new paper for The OMC Group, "ValuePATCH: A framework for building positive brand, marketing and customer context" in time for its release to the general public via newsletter and presentation roadshow next week. (If you're interested in receiving a copy and finding out more, check The OMC Group website here. Here's a small teaser excerpt:

ValuePATCH is a conceptual framework and decision-making tool designed to help businesses identify or create buyer-centric opportunities and to align marketing and business practice with buyer-centric brand values. Critically, the framework provides a powerful new set of inter-related branding constructs that can help managers to make sense of, and address, a wide range of business problems. It is designed for use in a group decision-making environment, in that it builds shared understanding through a collective examination and exploration of the model. Hence, it can assist businesses to grow sustainable value propositions that are truly different, meaningful and relevant for customers and other key stakeholders.

...... Thereby, creating positive customer context and experiences - which I hope goes some way to explaining the title of this weblog... More later following another intensive day of writing tomorrow...