Anthony Ulwick: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Strategyn's goal is to create a global standard for innovation. Read this book and discover why.
Simon Knox and Stan Maklan: Competing on Value: Bridging the Gap Between Brand and Customer Value (FT S.)
Book provides The UOVP – Unique Organisation Value Proposition - an important new methodology providing a practical approach to define and deliver customer value in a world where traditional products and brands often fail to do so.
Mitchell and Goffin: Innovation Management : Strategy and Implementation using the Pentathlon Framework
Great synthesis of innovation and strategy management though with a product and service bias
John Hagel III and John Seely Brown: The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
Good on evolving strategy-making processes and capabilities in an inter-firm context, yet little on customer integration
Denzil Meyers: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Really good collection of brand-centric views on changing firm-stakeholder dynamics
Henry Mintzberg: The Rise and Fall of Strategic Planning
A classic.
Clayton M. Christensen: Seeing What's Next: Using Theories of Innovation to Predict Industry Change
More academic than The Innovators Solution yet still worth the effort
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
C. K. Prahalad and Ramaswamy: The Future of Competition: Co-Creating Unique Value with Customers
This is an important book. Describes the impact of co-creation on branding, marketing, KM, Org Learning, IT Management, Management and Strategy - and of course the changing nature of value itself
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