Interesting that Strategos see the value of a systematic innovation process. this is an excerpt from a just-issued pdf, For innovation that works, dispel obsolete assumptions, and ask new questions.
A systematic innovation process sounds like an oxymoron. After all, if it’s systematic, how can it possibly spark true innovation? Yet this is another obsolete belief. A recent survey of ours found that firms with an established innovation process in place out-innovate others in their industry. One participant wrote: “An innovation process is critical to bringing structure to a fundamentally unstructured activity…Without a process to bring order to the chaos this money is wasted.” The key is not to let the process become bureaucratic while still allowing both enough exploration at the front end as well as crisp decision-making at the back end.
I agree with that but it kind of begs the question: What exactly is "true innovation"? At Strategyn, we say that Innovation is a process for devising a concept that meets unmet customer needs and commercial growth objectives.Thats true innovation.....