A new introductory paper on Outcome-Driven Innovation has just been released by my Strategyn US colleagues, written by founder Tony Ulwick. Here is an extract:
"Innovation is the key to company growth, yet as a business process, it is poorly understood, its execution is highly inefficient, and its output is unpredictable. Why? Dozens of plausible explanations have been published over the years by practitioners and academics alike, but when it comes right down to it, the innovation process is broken for two very fundamental reasons – there is no universal agreement on precisely what the inputs into the innovation process should be or how they should be used to drive the innovation process. It’s that simple."
To request a copy of the paper, drop me an email.
I would like a copy of your outcome-driven innovation
Thanks
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Posted by: Mantra Mali | June 27, 2007 at 02:27 PM