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May 31, 2006


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» Rethinking Brand Management from Customer Experience Strategy
Chris Lawer of the OMC group has just published what looks to be an interesting and relevant academic paper on the topic of Customer Advocacy and Brand Development. The blog post gives a bit of a summary on what the paper is about, but un... [Read More]

» Customer Advocacy and Brand Development from Futurelab's Blog
by: Chris Lawer Something of a personal milestone achieved today - my first academic paper is published, in the Journal of Product and Brand Management, co-authored with Professor Simon Knox at Cranfield.... [Read More]



Hi Chris,

thanks for your comments on my blog, it was really valuable for you to expand on those concepts. I love the "customer value drivers", value for involvement and value for knowledge are great examples of the higher value relationships that customers can form with companies through value creation.

I would really appreciate your thoughts on the models i've proposed around customer "motivation" to engage more deeply with companies:




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