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February 27, 2006

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Listed below are links to weblogs that reference The logic of Co-Creation:

» The logic of Co-Creation from Futurelab's Blog (in beta)
by: Chris Lawer Following my talk at LIFT06, I have been thinking a lot about how to build up a simplified logic for explaining co-creation, as distinct from open-source product innovation (von Hippel etc). Here is where... [Read More]

Comments

Michael Wagner

These ideas are much like some I have been noodling on as well. I've read Patty's work and have always found it helpful. Thanks for extending the conversation!

Huw Hopkin

While theres few companies allowing full co-creation right now, some are offering limited editions were customers can own an exclusive piece e.g. adidas Stan Smith range. adidas have extended this into real co-creation allowing customers to design their own www.adidas.com/adicolor A great blog on the subject can be found at http://mass-customization.blogs.com/

Patty Seybold

Hi Chris, I don't believe we've met, but I'm impressed by how similar our thinking, writing and consulting practices appear to be. I agree with you that Customer Innovation applies to Customer Experiences, not just products. Co-creating customer experiences IS at the heart of the matter. Your "distributed experience environments" in which customers co-create (with one another and/or with the brand owner) the personalized experiences they value is also spot on. I look forward to the next installment!

Delighted to meet a fellow Customer Innovation and Outside In practitioner!

Pls. look me up the next time you're in the Boston area. It would be great to compare notes and customer innovation stories!

Patty Seybold -- Pls. feel free to drop by my blog, Outside Innovation http://outsideinnovation.blogs.com

Patty Seybold

Delighted to meet a fellow Customer Innovation and Outside In practitioner! Hi Chris, I don't believe we've met, but I'm impressed by how similar our thinking, writing and consulting practices appear to be.

Pls. look me up the next time you're in the Boston area. It would be great to compare notes and customer innovation stories!

Patty Seybold -- Pls. feel free to drop by my blog, Outside Innovation http://outsideinnovation.blogs.com

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