I was really delighted to have a recent paper of mine on Customer Advocacy featured as the cover story in a UK publication, Customer Management magazine. I am making a .pdf version of the article available to anyone interested in a copy. The guys at Customer Management did a great job pulling it together. To access a copy, just click here... ...
We also have made a version specifically using examples of customer advocacy from financial services. To receive a copy, please send me an email. I think that being an advocate for customers marks a profound strategic shift by companies to provide more meaningful - and sustainable - value. It may not be the complete answer, but I believe it is set to become a "big thing" in customer innovation and certainly worth an exploratory look...
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