There is a terriffic article on the BBC website about the growth of product placement in films and on TV. Especially interesting is the huge volume of comments the story has elicited from readers, reflecting both sides of the argument, against or indifferent to placement, although the majority are resoundly against. Some of these comments are very anti-marketing and worth a read to get an idea of how people are thinking about the spread of media intrusion.
I am MD of Strategyn UK and MD of The OMC Group
Blog roll of honour
- Seeds of Wonder
Biomimicry Creativity Creativity in Business Education Food and Drink Natural World Science Sustainable Innovation Weblogs - Customer Experience Strategy
- Customer Experience Crossroads
- Experience Curve
- Marketing Headhunter
- BrandShift
- Jevon MacDonald
- Robert Paterson
- John Porcaro
- Mutual Marketing
Recommended reading
Anthony Ulwick: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Strategyn's goal is to create a global standard for innovation. Read this book and discover why.Simon Knox and Stan Maklan: Competing on Value: Bridging the Gap Between Brand and Customer Value (FT S.)
Book provides The UOVP – Unique Organisation Value Proposition - an important new methodology providing a practical approach to define and deliver customer value in a world where traditional products and brands often fail to do so.Mitchell and Goffin: Innovation Management : Strategy and Implementation using the Pentathlon Framework
Great synthesis of innovation and strategy management though with a product and service biasJohn Hagel III and John Seely Brown: The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
Good on evolving strategy-making processes and capabilities in an inter-firm context, yet little on customer integrationDenzil Meyers: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Really good collection of brand-centric views on changing firm-stakeholder dynamicsHenry Mintzberg: The Rise and Fall of Strategic Planning
A classic.Clayton M. Christensen: Seeing What's Next: Using Theories of Innovation to Predict Industry Change
More academic than The Innovators Solution yet still worth the effortClayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
C. K. Prahalad and Ramaswamy: The Future of Competition: Co-Creating Unique Value with Customers
This is an important book. Describes the impact of co-creation on branding, marketing, KM, Org Learning, IT Management, Management and Strategy - and of course the changing nature of value itself
« Exploring Co-Creation: Dimensions and Definitions | Main | LIFT06 - Organised Enthusiasm and Variety »
November 22, 2005
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