Anthony Ulwick: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Strategyn's goal is to create a global standard for innovation. Read this book and discover why.
Simon Knox and Stan Maklan: Competing on Value: Bridging the Gap Between Brand and Customer Value (FT S.)
Book provides The UOVP – Unique Organisation Value Proposition - an important new methodology providing a practical approach to define and deliver customer value in a world where traditional products and brands often fail to do so.
Mitchell and Goffin: Innovation Management : Strategy and Implementation using the Pentathlon Framework
Great synthesis of innovation and strategy management though with a product and service bias
John Hagel III and John Seely Brown: The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
Good on evolving strategy-making processes and capabilities in an inter-firm context, yet little on customer integration
Denzil Meyers: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Really good collection of brand-centric views on changing firm-stakeholder dynamics
Henry Mintzberg: The Rise and Fall of Strategic Planning
A classic.
Clayton M. Christensen: Seeing What's Next: Using Theories of Innovation to Predict Industry Change
More academic than The Innovators Solution yet still worth the effort
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
C. K. Prahalad and Ramaswamy: The Future of Competition: Co-Creating Unique Value with Customers
This is an important book. Describes the impact of co-creation on branding, marketing, KM, Org Learning, IT Management, Management and Strategy - and of course the changing nature of value itself
« Achieving Customer Innovation: New OMC Group white paper | Main | Making Consumer Knowledge Available and Useful »
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83420954c53ef00e5506250de8834
Listed below are links to weblogs that reference Forrester Consumer Innovation Conference, NYC - Speaker videos:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Comments