I've been experimenting with a new format to present and explain complex customer innovation concepts and opportunities - or VisualValueMaps as I have termed them.
Click here to view or download a .pdf of the above VisualValueMap
The first of these, "The Concierge Services Opportunity", aims to depict the virtuous cycle of value that a concierge service can create by providing customers with several new "smart consumption" benefits such as reducing their time and energy costs, brokering and delivering more relevant and personalised offers and choices, providing greater value-for-money, creating superior knowledge about products and services and facilitating access to hitherto unknown or unplanned experiences. For employees, a concierge service is a great way to help staff maintain work-life balance as well as the other benefits.
The concierge provider benefits too. It is a simple and effective way for a company to maintain a dialogue with valuable customers, learn about their latent needs, gather valuable feedback, link marketing and product offers to important lifestyle events and ultimately achieve deep customer focus.
I am seeking some assistance to improve the design elements as I plan to produce some more of the Maps in the future. If anyone has any suggestions or would like to assist me put these together, drop me a note at chris@theomcgroup.com.
To receive updates about future VisualValueMaps, register here at The OMC Group web site.
Great Post! I thingmo web design is complete if it doesn’t have clear naviation, readability of text and forms to contact
Posted by: SEO Web Design | November 04, 2009 at 10:04 AM
Concierge services has become quite popular these days. Hotel employed concierge services
attract many potential hotel guests and bring in good business. Corporate concierge services
have gained popularity and are also demanded in the market.
Posted by: concierge services | January 10, 2009 at 05:53 AM
Concierge services provided to customers don't necessarily include their feedback. However, they feel the sense of well being which is important.
Posted by: Mcgill | June 26, 2007 at 10:53 AM
Similar to xplanations (I like that one)
check here http://xplane.com/xplanations/executive/
Posted by: Madhu | June 14, 2005 at 05:58 PM