This event looks well worth attending :
From the event website:
Following the extremely successful Media, Women in Business, and Private Equity conferences, London Business School is introducing its inaugural Marketing Conference on May 20th. This year the subject will be Brands in the Boardroom.Traditionally the domain of the consumer goods firms, brands are becoming ever more ubiquitous. But less clear is the connection between brands and business success. The inaugural London Business School Marketing Conference focuses on how brands drive profits and how branding is becoming a source of strategy for businesses as a whole. Participants will hear from some of the most important names in the industry on making brands drive profits, participate in lively panel discussions, take a master class from world-renowned business professors, and network with marketing peers.
Speakers include Rita Clifton of Interbrand, Don Peppers of Peppers & Rogers Group and Nirmalya Kumar, author of Marketing as Strategy
I can even offer a special discount to readers of Creating Positive Context. Just quote MBXFS during the registration process and get £25 off the fee (just £200). Click here to find out more and to book.
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