Follow this link to view a revised version of an old blog on how to think like a customer innovation pioneer by learning lessons from Henry Ford.
I am MD of Strategyn UK and MD of The OMC Group
Blog roll of honour
- Seeds of Wonder
Biomimicry Creativity Creativity in Business Education Food and Drink Natural World Science Sustainable Innovation Weblogs - Customer Experience Strategy
- Customer Experience Crossroads
- Experience Curve
- Marketing Headhunter
- BrandShift
- Jevon MacDonald
- Robert Paterson
- John Porcaro
- Mutual Marketing
Recommended reading
Anthony Ulwick: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Strategyn's goal is to create a global standard for innovation. Read this book and discover why.Simon Knox and Stan Maklan: Competing on Value: Bridging the Gap Between Brand and Customer Value (FT S.)
Book provides The UOVP – Unique Organisation Value Proposition - an important new methodology providing a practical approach to define and deliver customer value in a world where traditional products and brands often fail to do so.Mitchell and Goffin: Innovation Management : Strategy and Implementation using the Pentathlon Framework
Great synthesis of innovation and strategy management though with a product and service biasJohn Hagel III and John Seely Brown: The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
Good on evolving strategy-making processes and capabilities in an inter-firm context, yet little on customer integrationDenzil Meyers: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Really good collection of brand-centric views on changing firm-stakeholder dynamicsHenry Mintzberg: The Rise and Fall of Strategic Planning
A classic.Clayton M. Christensen: Seeing What's Next: Using Theories of Innovation to Predict Industry Change
More academic than The Innovators Solution yet still worth the effortClayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
C. K. Prahalad and Ramaswamy: The Future of Competition: Co-Creating Unique Value with Customers
This is an important book. Describes the impact of co-creation on branding, marketing, KM, Org Learning, IT Management, Management and Strategy - and of course the changing nature of value itself
« October 2004 | Main | January 2005 »
November 03, 2004
Recent Posts
- Seeking Innovation / Market Research Analyst to Join Strategyn UK
- Microsoft and Strategyn Outcome-Driven Innovation - case-study
- You Experience Innovation Success ... new Strategyn UK presentation
- An Introduction to Outcome-Driven Innovation
- Slide deck of a recent talk, Kill Bad Innovation Theory and Revolutionise the innovation process - Barcelona 2008
- On dynamic capabilities and customer knowledge co-creation
- Market and Non-Market Co-Creation
- True Innovation?
- Less can be more: Preparing for the recovery in uncertain times
- First Direct creates customer recommendations community
Recent Comments