First CRMToday article, "New Perspectives in Customer Knowledge Co-Creation" is posted here today
I am MD of Strategyn UK and MD of The OMC Group
Blog roll of honour
- Seeds of Wonder
Biomimicry Creativity Creativity in Business Education Food and Drink Natural World Science Sustainable Innovation Weblogs - Customer Experience Strategy
- Customer Experience Crossroads
- Experience Curve
- Marketing Headhunter
- BrandShift
- Jevon MacDonald
- Robert Paterson
- John Porcaro
- Mutual Marketing
Recommended reading
Anthony Ulwick: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Strategyn's goal is to create a global standard for innovation. Read this book and discover why.Simon Knox and Stan Maklan: Competing on Value: Bridging the Gap Between Brand and Customer Value (FT S.)
Book provides The UOVP – Unique Organisation Value Proposition - an important new methodology providing a practical approach to define and deliver customer value in a world where traditional products and brands often fail to do so.Mitchell and Goffin: Innovation Management : Strategy and Implementation using the Pentathlon Framework
Great synthesis of innovation and strategy management though with a product and service biasJohn Hagel III and John Seely Brown: The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
Good on evolving strategy-making processes and capabilities in an inter-firm context, yet little on customer integrationDenzil Meyers: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Really good collection of brand-centric views on changing firm-stakeholder dynamicsHenry Mintzberg: The Rise and Fall of Strategic Planning
A classic.Clayton M. Christensen: Seeing What's Next: Using Theories of Innovation to Predict Industry Change
More academic than The Innovators Solution yet still worth the effortClayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
C. K. Prahalad and Ramaswamy: The Future of Competition: Co-Creating Unique Value with Customers
This is an important book. Describes the impact of co-creation on branding, marketing, KM, Org Learning, IT Management, Management and Strategy - and of course the changing nature of value itself
« Brand Lovemarks | Main | Lovemarks contrasted »
August 02, 2004
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83420954c53ef00e55058581a8833
Listed below are links to weblogs that reference New Perspectives in Customer Knowledge Co-Creation:
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Recent Comments
- debbie chaplo on True Innovation?
- NITIN ARORA on Developments in Customer Advocacy
- Oliver on Market and Non-Market Co-Creation
- danlatorre on Less can be more: Preparing for the recovery in uncertain times
- Chris on True Innovation?
- Edward Savage on True Innovation?
- Chris on First Direct creates customer recommendations community
- Fred on First Direct creates customer recommendations community
- Ron Snyder on Buyer-centric vs. customer-centric: Missing the point
- concierge services on Visual Value Maps - The Concierge Services Opportunity
Recent Posts
- Seeking Innovation / Market Research Analyst to Join Strategyn UK
- Microsoft and Strategyn Outcome-Driven Innovation - case-study
- You Experience Innovation Success ... new Strategyn UK presentation
- An Introduction to Outcome-Driven Innovation
- Slide deck of a recent talk, Kill Bad Innovation Theory and Revolutionise the innovation process - Barcelona 2008
- On dynamic capabilities and customer knowledge co-creation
- Market and Non-Market Co-Creation
- True Innovation?
- Less can be more: Preparing for the recovery in uncertain times
- First Direct creates customer recommendations community
Comments