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June 25, 2004

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Listed below are links to weblogs that reference The buyer-centric revolution: The rise of reverse direct marketing:

» http://duess.typepad.com/startup/2004/07/chris_lawer_pos.html from Marketing a start-up in the 21st century
Chris Lawer posts about the emerging world of 'reverse marketing' which we're experiencing more and more. By putting the information gathering power of the internet in the hands of consumers the flow of marketing processes get reversed. A buyers' search [Read More]

» http://duess.typepad.com/startup/2004/07/chris_lawer_pos.html from Marketing a start-up in the 21st century
Chris Lawer posts about the emerging world of 'reverse marketing' which, in my job as well as a consumer, I am experiencing more and more. By putting the information gathering power of the internet in the hands of consumers the [Read More]

» http://duess.typepad.com/startup/2004/07/chris_lawer_pos.html from Marketing a start-up in the 21st century
Chris Lawer posts about the emerging world of 'reverse marketing' which, in my job as well as a consumer, I am experiencing more and more. By putting the information gathering power of the internet in the hands of consumers the [Read More]

» http://duess.typepad.com/startup/2004/07/chris_lawer_pos.html from Marketing a start-up in the 21st century
Chris Lawer posts about the emerging world of 'reverse marketing' which, in my job as well as a consumer, I am experiencing more and more. By putting the information gathering power of the internet in the hands of consumers the [Read More]

» Reverse Marketing from Marketing a start-up in the 21st century
Chris Lawer posts about the emerging world of 'reverse marketing' which, in my job as well as a consumer, I am experiencing more and more. By putting the information gathering power of the internet in the hands of consumers the [Read More]

Comments

Richard

I recently came across an article in Brandweek about Nike's use of self service technology in it's Niketown stores. They are using a new touchscreen product that allows shoppers to customize shoes, bags, and watches using the touchscreen system. The Planar DS15 retail kiosk system that Nike is using is the latest example of the growth of reverse marketing.

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