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December 16, 2003

When is enough about enough enough?

I have now started reading Culture Jam by Kalle Lasn, of Adbusters fame. As is customary of someone like myself with a muddled and cluttered "mental environment" as Lasn describes it, I have only managed to get about 20 pages done in the past few days. Nevertheless this is riveting stuff, and I only wish I had discovered it earlier...

One early passage in the chapter "Ecology of Mind" resonated beyond its immediate meaning about the "consumer binge" into something more personal I have been experiencing of late:

While most people tend to associate suffering with scarcity and deprivation, there is a very different kind of suffering that's caused by plenitude. Plenitude is (American) culture's perverse burden. Most have everything they could possibly want and they still dont think it is nearly enough. When everything is at hand, nothing is ever hard won and when nothing is hard-won, nothing ever satisfies. Without satisfaction, our lives become shallow and meaningless. In this era of gigantism - we embrace the value of More to compensate for lives that seem somehow, Less. Eat the instant you are hungry and as the Buddhist master put it, "You will never find out what your hunger is for". Plenitude feeds malaise as it fills the stomach.

Now my unfortunate problem is that I am suffering real bad from a plenitude of plenitude, i.e a curse of consuming plenitude itself, i.e. a deep desire to consume all the books, articles, comments, papers, journals, magazines etc etc. that discuss issues of plenitude in modern consumer society. And its driving me nuts, to the point that sometimes I feel that I just want to give up - a real case of "Amazon Overload"!!

As Lasn continues,

Could it be that all these things together - the curse of plenitude, the image explosion, the data overload, the hum of the media that are always awake and bustling - are driving us crazy?

Well I am beginning to think that some days, Yes!! I'm finding it increasingly difficult to stay "on task" with all this stuff, and as Lasn points out with his own analysis of first-order plenitude, many people are experiencing higher-highs and lower-lows - "We soar the skies one moment, then feel slack and depressed the next" - I know what he means, and I am not afraid to admit it. It feels like someone is holding a magnet to my inner compass - pulling me constantly towards consuming more stuff about consuming more stuff...

Anyone else feel the same?!! When is enough about enough enough?

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Listed below are links to weblogs that reference When is enough about enough enough?:

» The perils of plenitude from The Ourhouse Weblog
Chris Lawer blogs on plenitude in response to reading the latest from Kalle Lasn of Adbusters. Lasn describes plenitude:While most people tend to associate suffering with scarcity and deprivation, there is a very different kind of suffering that's caus... [Read More]

» Slow down time from Mathemagenic
Chris Lawer on plenitude "cit"Now my unfortunate problem is that I am suffering real bad from a plenitude of plenitude, i.e a curse of consuming plenitude itself, i.e. [Read More]

» Marketers: Stop the Madness! from What's Your Brand Mantra?
To expand on Chris Lawer's thought on plentitude in modern society, here's an exerpt from today's Reveries called "Curbed Choices" that discusses the customer trend of "Enough already!"(emphasis mine): ...Christopher Lee, a former Reebok creative direc... [Read More]

» The Curse of Plentitude from What's Your Brand Mantra?
Today's Washington Post offers an interesting article on new product introductions: Can you name a single new product that was launched last year? I'm talking about packaged food and consumer goods that you'd find in a supermarket, a drugstore or [Read More]

» When is Enough About Enough Enough? from Futurelab's Blog (in beta)
by: Chris Lawer I have now started reading Culture Jam by Kalle Lasn, of Adbusters fame. As is customary of someone like myself with a muddled and cluttered mental environment as Lasn describes it, I have only managed to get... [Read More]

» The Curse of Plentitude from Futurelab's Blog (in beta)
by: Jennifer Ryce Today's Washington Post offers an interesting article on new product introductions: Can you name a single new product that was launched last year? I'm talking about packaged food and consumer goods that you'd find in a supermarket,... [Read More]

» Marketers: Stop the Madness! from Futurelab's Blog (in beta)
by: Jennifer Rice To expand on Chris Lawer's thought on plentitude in modern society, here's an exerpt from today's Reveries called Curbed Choices that discusses the customer trend of Enough already!... [Read More]

Comments

Agreed completely! And love the bit about "Amazon Overload." I used to have a newspaper column in which I once wrote something about "this Information Junkie is about to OD" just based on all the bounty to be found online ten years ago, pre-Internet (and pre-TiVo).

I don't know whether I feel better or worse to see how many others now share that affliction with me...

Check out the cartoon and post on http://www.businesspundit.com/ about obesity in America, and read the comments as well. More than a few people think it's just fine to have an overconsumptive society.

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