I've been busy today in Cranfield Library writing a new paper for The OMC Group, "ValuePATCH: A framework for building positive brand, marketing and customer context" in time for its release to the general public via newsletter and presentation roadshow next week. (If you're interested in receiving a copy and finding out more, check The OMC Group website here. Here's a small teaser excerpt:
ValuePATCH is a conceptual framework and decision-making tool designed to help businesses identify or create buyer-centric opportunities and to align marketing and business practice with buyer-centric brand values. Critically, the framework provides a powerful new set of inter-related branding constructs that can help managers to make sense of, and address, a wide range of business problems. It is designed for use in a group decision-making environment, in that it builds shared understanding through a collective examination and exploration of the model. Hence, it can assist businesses to grow sustainable value propositions that are truly different, meaningful and relevant for customers and other key stakeholders....... Thereby, creating positive customer context and experiences - which I hope goes some way to explaining the title of this weblog... More later following another intensive day of writing tomorrow...
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