Chris Lawer

I am MD of Strategyn UK. We create product and service strategies for client companies using our patented innovation methodology. We work with a company's executive management to invigorate growth and drive shareholder value through creating an internal engine for innovation. Our structured innovation process takes approximately 4 months to complete and the result is a precise view of where in the market there are opportunities for our client companies to create value. This process has created billions of dollars for value in market cap for client companies. Our list of clients includes Microsoft, Unilever, Colgate, MetLife, StateFarm, Motorola, J&J, Medtronic and AIG to name a few.
Specialties:

Innovation, New Product Development, Breakthrough product creation, Outcome-Driven Innovation and Research

I also lead The OMC Group - a UK-based network of customer strategy consultants. Collectively, we have several years' senior, international management and consultancy experience in consumer and business-to-business companies and the public sector as well as strong academic research pedigrees. We work in the fields of strategy, innovation management, organisational learning, marketing and brand management, customer insight and customer-focused capabilities development.

Previously, I was a partner with Primecom, a one-to-one marketing services company and an account director with DunnHumby Associates. At the latter, I led data strategy development and innovation of Tesco Clubcard.

I am also a part-time doctoral candidate at Cranfield School of Management in the UK where I am researching how companies can co-create experiences with their customers.