I lead Strategyn UK and work with global companies in all industry sectors to help them become successful customer-centred innovators. My team has identified numerous high-value, pre-concept market opportunities for clients, using a combination of jobs and outcomes method / logic and our own thinking on the nature of customer value, service and experience. We uncover unmet needs with precision and help companies to focus their resources to generate winning concepts and robust, profitable growth strategies. I also work with Cranfield School of Management faculty, writing and teaching. I have just completed my research on how firms can originate and develop dynamic capabilities for growth. Finally, I am involved in other ventures, putting our own thinking into practice
